What You Can Expect from the Course ...
This course is for you if …
- Copywriting is critical to your career
- You’d like your writing to have more impact
- You’d like your writing to be more effective
- You’d like to enjoy writing rather than find it a chore
- You’d like a full PDF deck of course notes to refer back to
- You’d like the reassurance of a 100% money back guarantee
This course is not for you …
- You are the recipient of a Pulitzer, Booker or Nobel Prize for Literature
- You’ve previously attended the in person version of this masterclass
Overcome the tyranny of the blank page
Learn a failsafe tip from a writer of the Simpsons
Deconstruct the best contemporary campaigns
Unleash the Power of Words Curriculum
Course Introduction
Don't write the script
What's your truth?
Change your perspective
Write simple
Exercise 1 - Six Word Memoir
Write for your reader
What conventions can you subvert?
You're not at school anymore
Be More Human
Variety is your friend
Create momentum
Be more Roald
Exercise 2 - Find an object
How will your words appear?
Make time for rhyme
Put some distance between you and the page
Any Fool Can Write, Only a Writer Can Cut
Cliché is your enemy
Leave space for your reader
Reward your Audience
Read
Write
Exercise 3 - Write the portrait
Recap
'Just completed your online course. Full of insights and truth. Beautifully presented too.'
TIM LANGFORD, WRITER & DIRECTOR
Unleash the Power of Words ...
One Time
GBP 99
3 Monthly Instalments
GBP 40/Monthly
